The number of stone “copy” ability to eliminate the weakness of innovation
According to a report by Securities Market Weekly, 28.58 million shares of Stone Technology’s original shares were lifted on February 22, 2021. In order to offset the impact of the lifting of the original stock on the stock price, Stone Technology launched its first new flagship stone sweeping robot S7 in 2021 on CES online at the beginning of the year, but it was caught in the controversy of plagiarism, which exposed its weak ability of self-research and innovation. And look at the stone technology since the independence of the launch of the product, it is not difficult to find that the stone technology of the past products are plagiarism.
Slow one step, I copy the best stone
Stone’s product updates always seem to be just one step behind the curve. In early 2021, Stone unveiled its flagship new robot, the S7, at CES. This product is featured with vibration mop, carpet detection and other functions. The company has also unveiled a concept for an “automatic dustbin extension dock” with automatic dust-collecting capabilities, which is expected to be released later this year. These features have been used for many years by major brands in the industry, such as Covos, Pussannik and Cloud Whale. It’s hard to help but wonder why Stone Technology is making such a move. In fact, if the past products do a small inventory, it is not difficult to find that this operation for stone technology, has been used to.
In 2020, Stone T7 PRO was launched, featuring visual identification and AI obstacle avoidance technology. However, the same technology is already in use with Covoss’s DG70, which was unveiled at CES 2019. For segmentation, stone for the original single lens visual identification technology stacking transformation, change in order to “binocular obstacle avoidance technology”, although the stone technology official claimed “binocular obstacle avoidance” to increase the depth of field identification, more intelligent, but in fact, have been confirmed by the user, two cameras, only “single” have the effect of the AI to identify obstacles, on the other side is not working.
Time continues to push forward to 19 years, stone launched the flagship model of the year, is also the star product of the year, stone sweeping robot T6, the main LDS laser navigation and bionic seepage water tank technology. However, it bears a striking resemblance to Pusanik’s 2018 LDS R2, which also features LDS laser navigation and a plant-inspired water tank. Stone was once again exactly one step behind the friend.
Pusanik LDS R2V. S. Stone T6 LDS lidar contrast
Pusanik LDS R2V. S. Stone T6 tank contrast
More than this, at that time, in 2019, the sweeping robot industry has fully entered the era of electronic control water tank, but Stone still spared no effort to emphasize that its “biomimetic plant” seepage tank is better than the electronic control tank, and vigorously publicize its seepage tank compared to the electronic control tank with uniform water seepage, good wet drag effect and other advantages. But in 2020, Stone immediately applied the electric water tank to its flagship new T7 and T7 Pro.
(Enumerate the model screenshots of electric controlled water tank for Covos, Pusanik, iRobot and other products)
From the above inventory is not difficult to see, stone science and technology product update rhythm is always just the right slow friends business a cloth, and has a very good absorb friends business a little “copy” ability.
Years of declining research and development investment innovation weakness of the stone was defeated by the dark horse
Stone science and technology slow people one step of the pace of product update seems to be traced back to its heavy marketing, light research and development of business ideas. This will undoubtedly make it more and more difficult to adapt to the increasingly fierce competition in the market of sweeping robots, and even lead to the dark horse such as Yun Whale overtaking at the corners.
According to China.com.cn, the company’s R&D expense ratio from 2017 to 2019 was 9.5%, 3.82% and 4.59%, respectively, showing a large downward trend in overall R&D expense ratio. From the perspective of R&D investment of enterprises accepted by the science and innovation board, the ratio of R&D expense of Stone Science and Technology ranks very low. On the contrary, it is the sales expense ratio that increases year by year. Compared with the sales expense ratio of 5.34% in 2018, this figure has increased to 8.41% in 2019. In the first three quarters of 2020 alone, Stone’s sales expense ratio has further increased to 12.36%, three times higher than the R&D expense ratio in the same year. From the comparison of this data, it is not difficult to find stone technology heavy marketing, light research and development of business ideas.
And this marketing idea is difficult to face the increasingly fierce competition in the floor robot market. Even faced by the industry’s dark horse corners overtaking the situation. In 2020, the most concerned sweeping robot market dark horse, cloud whale, with a “can automatically clean mop” product, baby beluga whale J1 quickly gained a foothold in the domestic high-end sweeping robot market. According to the data of Tmall, during the Singles’ Day in 2020, the sales of the hot style baby beluga whale J1 exceeded 200 million yuan, ranking first in the sales of small household appliances on that day. From July to November of last year, Yunjing’s online market share was all the way down to Stone Science and Technology, according to Orvey’s data.
Ovid cloud network data
Facing the impact of the 28.58 million original shares that have been lifted, whether Stone Technology can maintain the high share price of its “scientific innovation board Moutai” is still worth waiting to see. But its lack of innovation ability, heavy marketing light research and development of business ideas are actually for its future development buried hidden dangers. Faced with the challenge of Yunjing as a dark horse in the industry, as well as the fierce competition in the industry, Stone urgently needs to change its business thinking and strengthen its innovation and research and development capabilities to eliminate these hidden dangers.