“Down, down all the way, a month’s income down to only a fraction of the”.
Li Mengjiao followed the blogger to buy Yi Fangda blue chip a week down 15%, she wanted to copy the bottom of the fund, but did not think the fund wanted to copy her home. As fund small white, li mengjiao is on the network after wait-and-see a few months fund moves, what get is full screen wave green however.
But Li Mengjiao did not have the relevant knowledge, also did not have enough anti-risk ability, after joining the fund brigade, everyone agreed, everywhere “copy homework”. It was only after the year’s plunge that she realized she had never done any independent thinking and analysis of where her fund was headed.
Source: Screenshot of the official website
In the past two months or even half a year, the topic of the fund heat has been high. Liquor plate, Noan and other keywords frequently on the hot search. The majority of people discussing the trend of the fund are young people born in the 1990s, in other words, the current basic population group, the post-1990s is dominant.
When young people become the main fund to buy, celebrity gossip is no longer the topic, which fund is worth buying is the king of the topic.
The youth embraces the fund, except the purpose of financial management, still holding the psychology of follow the trend. At the beginning of the foundation of the people of Li Mengjiao said to the cloud hunting network, they do not understand the fund, also not interested.
“People around are buying, circle of friends and parties are talking about the topic of the fund, I do not buy will not follow the trend.” When the fund is reaping a large number of base people with the characteristic of second income by virtue of, also hung hook oneself and tide gradually.
When funds become a trend, what will we see?
Fund can not escape social, discussion groups to date
The post-90s have the magic to make all software social.
Some people find a boyfriend in the comments section of the music listening software, some people find a partner in the game, as long as it involves the function of user discussion, some people will find a partner through it. At the same time, the number of platforms featuring social features is increasing. Online dating has become one of the main ways for the post-90s generation to expand their social circle.
Once the fund enters the life of the post-90s generation, it is also hard to escape the socialization. And there are natural advantages to socializing in a fund discussion group. According to Li Mengjiao, first of all, the fund discussion group will filter out a group of people who have no income and no sense of financial management, and from the funds purchased by the other party, it can be seen that his character is seeking stability or eager for quick success. “The proportion and amount of money held can also be inferred from the other party’s income.”
“Girls who hold Noon are too aggressive to be girlfriends because they want high returns.”
Zhao Jiacheng, who recently went on a blind date in the fund discussion area, told Lieyun.com that at first there were people making friends in the discussion area, but it gradually evolved into a direct blind date. Looking at the number of blind dates in the discussion area more and more, he also released the status, and said that the girls who hold Nuoan do not want to.
Noan growth mix belongs to the high – risk fund, the relatively large increase. This looks in the eyes of Zhao Jiacheng that beg stability, the girl that holds Nuoan and oneself of 3 views are different, cannot get along for certain in the future.
“You can see the difference in the funds you buy from the other side. It’s very intuitive and efficient.”
Source: Screenshot of the official website
Zhao Jiacheng in the discussion area of the 10th day of blind date, find a construction machinery held by the kind of fund girls. In his opinion, this kind of fund is more stable, and the girls who hold this kind of fund share his idea. After adding WeChat, there was no awkward opening, and the two talked about the fund very happily. Zhao said with a smile that it was the first time he didn’t have to worry about talking to girls.
In the discussion area of Alipay fund, there are a large number of young people who need to make friends. This is not the trend of circle culture, with interests and hobbies to draw a circle, make friends within the circle of like-minded friends. According to a report from Southwest University of Finance and Economics, the post-90s generation will account for more than 50 percent of the new population in 2020. People born in the 1990s are resisting blind dates arranged by their parents while taking the initiative in the discussion forum.
After all, who would refuse to make money and meet love at the same time?
The fund that has not been praised is not a good fund
Zhang Kun probably did not think he would one day go from fund manager to “eternal god”.
In addition to socialization, the post-90s offensive fund has brought another phenomenon called rice circling. Pursue fund managers, buy web celebrity funds. Shouting slogans, singing all the way.
The rice circle changes the most intuitive benefit is can not do too much homework, know which fund should buy. This is a simple and effective thing for the fund small white, only need to follow the world’s best Kun Kun to buy Efonda blue chip selection on the line.
On January 25, the net worth of E-Fonda Blue Chip, managed by Zhang Kun, rose 5.05%, and “blue chip” became a hot search. And the blue chip with fire is fund manager Zhang Kun. As a “top stream” in the fund industry, someone set up a fan support club for him and applied for “Yi Fangda Zhang Kun” on Weibo, which has received more than 30 million views and more than 10,000 followers.
Source: Screenshot of the official website
A month later on February 26, Yi Fonda blue chip selection a week net value fell 10%. A month ago, Zhang’s fans called him an eternal god. A month later, they asked Zhang if he would invest in the stock market.
This one scene, resembles extremely the entertainment circle praise kills.
In addition to Zhang Kun, Liu Yanchun and Ge Lan are also highly sought after fund managers. But recently, Liu Yanchun’s Great Wall emerging growth fell 16.14%; Ceibs Healthcare A, which is managed by the goddess of medicine Gulen, fell 16.02%, and Ceibs Healthcare also fell to the top of the list.
Han Tian like Lieyunnet said, there are two phenomena in the fund meal circle, one is to follow the fund manager, one is to identify the web celebrity fund or plate. Han Tian belongs to the latter, in Han Tian’s view, the fund manager will always miss one day, but they do not have the ability to resist risk, fault tolerance rate is too low. But buy liquor, new energy plate is always wrong.
After purchasing the fund, Han Tian’s daily life is to discuss the fund with strangers on Weibo, exchange experience, and learn from the foundation people who can make profits. “It’s exactly the same as when I asked my sister for a picture of my favorite bean on the list.” Han Tian felt very comfortable on the discussion board, feeling that she had not been abandoned by The Times, but was still riding the tide.
“Usually when the small fall, they will also make fun of in the circle of friends.” However, whenever Han Tianfa makes fun of the fund, she will attract the attention of her peers. Even those who do not have social relations in normal times will also talk in the comment area. This is below fund tide, the charm that fund brings.
The comfortable Han Tian years ago, in the years ushered in a blow.
According to Wind data, in the 7 transactions after the Spring Festival, 83 hybrid funds with a scale of more than 10 billion yuan basically had negative returns, and only 39 of them fell by more than 10%. Liquor ETFs also saw notable declines on Feb. 24, when Liquor ETF fell 5.45% and Food & Beverage ETF fell 4.5%. Over the past five trading days, the Liquor ETF has fallen 16.22%, the most of all ETFs, and food and beverage has fallen 13.43%.
Funds have never been a short-term business, and seeing growth to chase in the short term is bound to backfire. Investing is not a blind thing, and following a hot fund manager without analyzing the manager’s investment style and logic is also doomed to long-term returns.
Han Tian of heavy warehouse liquor, sell all a few days before. After selling, she opened the micro blog, entered the key word fund, and began a new round of discussion.