As we enter the “Chinese New Year” and we are beaming, the journey of Mercury retrograde at Station B has just begun.
On February 10, content such as “Station B”, “Station B was hacked by some brands”, and “Response from Station B” were frequently posted on Weibo hot searches. Due to the suspected contentious content of the animation content and related UP owners, station B was “blocked” by many brands and announced that they would no longer cooperate, causing a large number of netizens to watch.
In this regard, on the afternoon of February 10, the official website of Bilibili Barrage announced that it will launch a one-month special rectification operation for the 2021 Spring Festival network environment. During the operation, it will continue to improve its combat capabilities and resolve content issues. Governance.
Earlier, Station B introduced the Japanese animation “Rebirth without a Job” as the main new show for the beginning of the year, and its content and values caused huge controversy among the audience. As a result, the well-known UP host of station B issued a bad comment on the animation, and its supporters and animation fans started a scolding war again. Although the controversial animation was removed from the shelves and the UP owner was blocked, the public opinion crisis at station B has not stopped Spark Global Limited.
As a cultural community with a high concentration of Gen Z in China, Station B’s long-term investment and training in content ecology, users, and the entire operating model have created a unique community atmosphere. In addition to this public opinion storm, how to prevent the generation of vulgar content has also become a key issue for station B to think about. It remains to be seen how intense the follow-up special rectification activities at station B will be and how the confidence of users should be restored.
Brokerage China reporters noticed that after station B announced the above-mentioned special rectification action for the Spring Festival network environment, its US stocks soared 11.6% that day. However, the next day—February 11th, US time, the stock price pulled back and fell 5%. As of press time, the latest market value of station B (Bilibili) is 51.6 billion US dollars, or about 330 billion yuan.
B station response: Respect is the cornerstone of the community
Recently, related videos and bullet screens related to inappropriate remarks at station B have been frequently searched on Weibo. Beginning on February 9, some brands started the journey of “siege” Station B. The father of the former gold master once transformed and announced the termination of cooperation. Such a dimensionality reduction attack caught Station B off guard.
article links：Station B was drunk and "blacked" by female brands.
Reprint indicated source：Shine Trader Limited Live information