A named “base up drill 4 groups” the atmosphere of the fund exchange group began to become hot.
“Blind from green yesterday.”
“Is that the military industry down six points?”
In this group chat composed of 430 people, most of whom were born in the 1990s, such a hot scene would be staged almost every day. Among them have just entered the pit of investment small white, financial investment professional students, securities industry practitioners, also have “vertical and horizontal battlefield” of the old base. These people all share the same dream, that is, to walk on the great road leading to wealth and freedom.
In the past year of 2020, with the continuous rise of the Shanghai Composite Index, more and more people began to flood into the capital market. The most intuitive feeling is that the usual entertainment gossip occupied half of the country’s hot search, also began to frequently appear “fund” “liquor stock” “stock” “Noan” words.
From January 26 to 27, the terms “fund investment becomes a social tool for young people” and “fund food becomes a circle” hit the top searches, once again raising the public’s discussion on fund. This time, the protagonist in the center of the topic has become the new force of investment and financial management in the past year – the post-90s.
According to the “2020 China GMC Guide” released by MOB Research Institute, the number of new GMC in 2020 will exceed 20 million, 52.9% of which are born in the 1990s or even the 2000s. For these new base people, the fund is not only financial products, but also more like a social tool.
Influenced by the epidemic at the beginning of 2020, the post-90s showed a strong desire for financial management, and now the appeal of “saving money to buy funds”, this generation of young people send a message to the outside world all the time: we are serious about making money.
Setting up group chat, setting alarm clock, young people’s “extreme operation”
“I must dye my hair red this year. Last year’s green was a bad omen.” “It’s not that we lost a lot,” Zhao told Times Finance in 1997. “But the New Year must start from the head.”
In December last year, wait for a long time if you are finally starting to start investing funds, “in fact, at the beginning of this year, because of the outbreak, around a lot of people have been affected income, plus it is a volatile stock market, was hoping to take advantage of the disorder of, but don’t know much about the funds at the time, and suffer from no one (the operation), gave up the idea.” It wasn’t until the end of last year that Zhao finally found the organization when he saw a fund exchange group shared by others on Moments.
Ah Tian is the initiator of the group chat “Jizhengzhuo 4 Group”. Under the influence of its own investment major, Ah Tian played stocks and bought convertible bonds. On this basis, the “4 groups of basic rise drill” came into being in November last year.
“When I was exchanging funds in the group, I gradually brought along many people, because compared with investment tools like stocks, funds have high returns and lower risks. Besides, many friends with spare money now want to have a chance to manage their money.”
The chat group has attracted 430 people in less than three months since it was set up. “Every day when I open my eyes, there are 999+ messages in the group,” said Ah Sweet.
Despite the large number of members, A Tian told Times Finance that the operation of the group is not complicated. “I usually send out the fund operation of the day at 2:30 PM every day,” he said. When time ask o sweet its financial operation how to guarantee a certain accuracy, o sweet initially said she had a concern, but the operation Suggestions are for reference only, actually “I usually tend to recommend some suitable for long-term holdings of fund, and are generally industry prospect is promising, so that everyone will have a certain income, at least not at a loss.”
For Zhao Zhao, sweet operation guide is she does not have the spare time to study the market that day can directly copy the “homework”. Zhao has invested about 4,500 yuan of principal so far, and has earned nearly 300 yuan in the past month.
Like many young investors, Zhao shows great enthusiasm when it comes to fund operations.
Tianhong Fund has released the “base people financial management mentality observation” report shows that the base people after 1995 check the number of fund returns up to 3 times a day. But that statistic doesn’t seem worth mentioning to Zhao. “I definitely have more than three times,” he said.
Pay treasure every day and fund APP is if you are the commonly used investment channels and real-time view the message in the software market, between 10 PM to 3 o ‘clock in the morning, she is almost in between the two software “repeated horizontal jump”, “my computer desktop has an Excel spreadsheet, I will update record currently held by the fund and the number of holdings of shares and cost of information, convenient I real time than their price.” In addition, Zhao also sets a separate alarm clock at 2:50 for her “maximum operation” before the closing bell.
In fact, with Zhao Zhao and “base up drill 4 groups” group of friends as the representative of the young people into the game, not only led to the hot fund market, but also makes the fund in the hands of young people born a new way of play, namely the so-called “fund meal circle”.
Fund rice circling? There are no winners in the capital markets
“Kun Kun brave fly, IKUN forever!” At first glance, it sounds like a slogan of support for Cai Xukun, an entertainer of entertainment circle flow, but when Shouting out from the base people’s mouth, it refers to the star fund manager of Yi Fangda — Zhang Kun. More recently, the fund manager so popular on social media that he even has his own “global fan club”.
Mr Zhang, who has been in business for more than eight years, now manages five funds. According to the fund’s four-quarter report in 2020, the total assets of these five funds have reached 125.511 billion yuan, and Zhang Kun has also become the first fund manager in the history of public offering funds whose active equity fund scale exceeds 100 billion yuan. In the eyes of many base people, Zhang Kun is the real “hundred billion top flow”.
As one of the fans, Xi Xi after 90 began to follow Zhang Kun from the end of 2019 to invest, mainly hold a blue chip and Yi Fang Da small and medium. From the point of view of the fund itself, since September 28, 2012, Zhang Kun has served as the small and medium cap fund manager of Yi Fang Da. As of January 29 this year, the total return of his tenure reached 753.19%, and the annualized return of his tenure was 29.29%. Another blue chip selection was founded on September 5, 2018. Zhang Kun’s total return was 211.75% and his annualized return was 60.43%.
Since his purchase in late 19th, Xi told Time Finance that the two funds have brought him more than 20,000 yuan in returns.
On January 26, the net value of E-Fund’s blue chip rose by 5.05% in a single day, making Xixi’s one-day income more than 3,000 yuan, “directly earning back all my travel expenses for a while.” Although the fund fell the next day, Mr. Sisi remained confident, “overall still bullish.”
Not only Zhang Kun, but other star fund managers, such as Ge Lan, Hu Xinwei, Liu Yanchun and Hou Hao, have started to have their own weibo super talks, fan support clubs and even several doggerel poems. At that time, the “fund meal circle” has attracted a lot of attention, about the # fund meal circle is a good phenomenon? # even appeared on the most-searched charts.
Li Qun, deputy general manager of Efonda’s publicity and planning department, told Time Finance that Efonda has paid attention to the phenomenon, but did not have contact with the relevant supporters. “Zhang Kun himself is quite focused on investment, and he thinks that investment is the most important thing.”
As the topic heated up, the operator of @eFonda Zhang Kun Global Support Club also responded on Weibo, “We are not really going to give gifts to fund managers or pick them up at the airport like fans in the entertainment industry… I am sorry if my actions have in any way contributed to the fund buying frenzy, which I did not intend to do.”
As one of the criteria for choosing a fund, the fund manager will undoubtedly receive the attention of investors, but there are rational voices in the market. As an “Ikun”, Xi Xi also worries about the day when Kun Ge enters a downturn or fails. “After all, there are no winners in the capital market.”
In fact, with the continued rise of A shares, public offering funds are becoming A way of financial management that people are scrambling to layout. According to data from Wind, the size of such funds reached nearly 20.02 trillion yuan by the end of last year, a year-on-year increase of 36.56 percent compared with the total size of 14.66 trillion yuan at the end of 2019.
A closer look at the timing of the market surge over the past year reveals several defining moments for equity markets in 2020. According to media statistics, the number of posts related to financial management and investment reached a small peak in February to March, July and December last year.
The sudden outbreak of the epidemic in February caused a short-term slump in the stock market. In March, four times of circuit breakers in US stocks were hot searched. Many young people entered the market one after another with the mentality of “bottom-hunting”. Subsequently, policy led to a steady recovery of fundamentals. In July, the Shanghai Composite Index began to rise, boosting the national “base” boom……
Dahong, who works in a bank, is one of those who borrowed money from the market. Last March, because of the epidemic isolation at home office red participated in the line opened network fund courses, “at that time listened to a Bo fund manager open live class, think speak very well, coupled with the epidemic at the beginning of the stock market crash, is a good time for the fund to build positions, I invested 20,000 yuan.” As the market heats up, as of January 27, 2021, when interviewed by Time Finance, Dahong’s profit has exceeded 6,000 yuan.
On the other hand, last year due to the impact of the new rules, wealth management fund end yields down across the board. According to the survey of Time Finance, among the pre-sale and on-sale fixed-income financial products of banks, the performance comparison benchmark rate of capital protected financial products is mostly around 4%, while the initial purchase amount of some flexible and stable capital protected financial products is less than 10,000 yuan and the annual return rate is 2.5-3%. Meanwhile, Yu ‘ebao, a popular Alipay service used by young people, is running at an annual rate of 2.3%.
In fact, it seems that young investors born in the 1990s are no longer satisfied with a more conservative and prudent approach to financial management.
According to a report on the behavior of Chinese investors released by Tencent Securities on January 14, nearly half of the post-1990 generation hope to generate certain returns and are willing to take certain risks, and 9.9% of the post-1990 generation pursue substantial asset growth and are willing to take large risks.
“People still have some risk mentality and like to invest in products with higher returns. It doesn’t matter if the risk is higher.” After observing the members of the group, Ah Tian told Time Finance, “The ones that are more stable but have a low yield will be less interesting to people.”
Therefore, under the support of the obvious money-making effect of the fund, coupled with the decline in the income of financial products, the purchase of funds and stocks has become an important choice for young people to finance their finances. But compared with the stock market, the complicated investment to professional investors, the purchase of funds more let young people worry, and the threshold of fund purchase is low, only through Alipay and other channels can be convenient to buy and attract more young people to participate.
On January 18, Yi Fonda fund manager Feng Bo’s new fund attracted 239.858 billion yuan in subscriptions, a new subscription record in the history of public offering funds. And since the beginning of 2020 there has been a fund intensive fundraising boom, “daylight based” frequently appear.
Yang Delong, chief economist of Qianhai Open Source Fund, said in an interview with Time Finance that there is a ceiling on the issuance of new funds, and eventually the limited size must be retained through proportional allocation, such as several billion yuan. Large-scale subscription shows that investors admission willingness is very strong, these funds will become the A share market incremental capital in the future.
“I suggest you buy funds and other institutions to participate in the capital market, as far as possible to reduce the amount of money you invest in stocks, because now we have entered the era of institutional investment, institutions have certain advantages in the market, especially some funds with good performance, may get better investment returns.”
Risk and Awe
Can you make money in an investment fund?
More than once, Zhao saw friends in the group chase up and down, and eventually not only didn’t make money, but also lost their principal. “A few days ago, when the liquor fell sharply, I once saw the profit fall into negative. At that time, many people in the group didn’t stabilize and directly sold it, and then said to buy something else. As a result, the price went up by five or six points, and they felt they were losing.”
And this kind of situation plays out almost every time the market is volatile. In fact, to some extent, this also reflects the defects of young people’s financial management: the level of topic of financial products directly affects their financial decision-making. These new base people in the choice of funds tend to be around liquor, consumption and new energy and other hot industries, including the wealth management platform recommended popular products. Correspondingly, these young people do not understand fund related indexes, lack professional financial knowledge, and rely too much on the “homework” of financial bloggers, which will also make them lack a certain degree of independent judgment when investing. Including the recent fire of the fund meal circle, the pursuit of fund managers has also caused concerns in the market.
In view of this kind of phenomenon, Yang Delong said to the Times Finance analysis, for young people, of course, the first purpose of investing in funds is to make money, in order to get a substantial return on investment. Some young fans may have their own favorite fund manager, and at the same time it is understandable to follow the fund managed by the manager.” But investment must keep rational, follow the trend of investment may have a certain risk, once the hot switch or fall, it may cause losses. At the same time, people who have learned their lessons are becoming more cautious, and young people who appear to be foolhardy still have a certain awe of risk. ”
According to a survey conducted by the China New Economic Research Institute on the post-1990 generation, 60 percent of the post-1990 generation are worried about the risks in the stock market, fearing that they will be “cut into the leek”. They will choose to buy relatively safe financial products such as funds and bonds instead of investing in stocks.
A number of times interviewed after 90 said that they will have short-term operations for different funds, but the overall will still choose to hold long-term to ensure their earnings.
“We must use spare money to invest, and we can’t put all our eggs in one basket,” Zhao said, referring to his own experience, “and we should be steady, don’t withdraw in a short term, or what a whining, let a person look like a leek.”