So he bought goods from Hainan at a low price, and then pulled the goods to sell in Guangdong, from which to earn the difference.
Soon, Zong Qinghou found a “vacancy in these standards” for Zhong, and in a huff he opened them in these standards.
But Zhong, who had saved enough money to start his own business after seeing huge profits in the drinks business, took the money and walked away.
After his resignation, Le was relaxed enough to have dinner with friends on the island of Haidian.
As he ate, he noticed that nearly every table had been ordered at the store.
After a few inquiries, he learned that the soup was a tonic “health soup” made with local fish and turtles. Almost every store in Hainan has this kind of characteristic health soup, and “health” has become popular.
Zhong Shanshan immediately realized that this would be a great opportunity!
In 1993, Zhong took all the money and founded the Hainan Yangshengtang Pharmaceutical Company in Haikou, and hired three experts from the University of Chinese Medicine.
It took them eight months to develop and launch their star product, “Yangsheng Tang Fish and soft-shelled turtle balls”.
Once launched, fire quickly!Zhong Shanshan also took advantage of this to break into the health products market, earning 10 million yuan in the first year.
Later, Zhong launched a series of “health products” in accordance with the market.
From Happy Growth, Qingzui Buctions and Duoer Capsules, Yangshengtang has become one of the most popular health products companies in China, and Zhong Shan has become a successful entrepreneur in the region.
Enter the beverage market
But that’s not the only requirement for Zhong.
A former agent at Wahaha, he recalls the high margins in the beverage industry.
In 1996, he set up a new company, named: Zhejiang Qiandao Lake Yangshengtang Drinking Water Co., Ltd.
In 1998, an old man named Chen Boshun died of illness in Hanshou County, Changde City, Hunan Province.
Family members said the old man had bought eight bottles of three strains of oral liquid to take during the illness, that the three strains of oral liquid poisoned Chen Boshun old man, changed to the court filed a civil lawsuit.
One stone aroused thousands of waves, because the three strains lost the first trial, coupled with media speculation and guidance, the three strains group became “poison the culprit of the elderly”, hundreds of millions of business shut down, accompanied by a lot of red health care products and the company disappeared.