With a soft landing way, safely through the copyright crisis.
At the same time, netease Cloud Music also inherited Xiami’s album, playlist, and musicians’ playing style with one click.
On this basis, netease cloud music is not willing to do only a music player.
Ding Lei revealed at an early stage:
“Combining social function with music function, we make an ideal product, which provides a platform for independent musicians to release their records and builds a communication platform between people.”
The story behind you are also clear, through the extensive promotion of UGC content, netease cloud music accurately hit the hearts of literary youth the most soft strings.
But for independent musicians, with the staying power of netease cloud, a bit can not hold up.
Otherwise, there will be no netizens asking “how to view the netease cloud cover a lot of songs, the original songs are very few?”
This is also a common drawback of most brands that overemphasize the sense of story and feelings.
After all, when hard power is in short supply, soft power is needed.
And the highest level of brand building, after all, also need a strong core competitiveness.
Regardless of all the means of operation, QQ Music, as the music APP with the highest copyright coverage in the industry, won too obviously.
After all, for the vast majority of users, where come so many flashy, can listen to the song on the line.
After all, unfortunate brands, each has its own shortcomings, and excellent brands, happiness is very consistent.
But still want to mention a mouth, Tencent in music, has realized the whole network spread out matrix layout.
Think of my own SMCN has seen good results, have seen the Tencent Department of this kind of play in the future can be expected.
You may also wonder why I spend so much time today writing about branding.
Because I have been feeling more and more about the potential energy of brand influence recently.
All do the product, do the marketing, even the person, the final destination, is the brand.
Even as a consumer, I’ve always liked to trust brands.
Because of the influence of the brand, it can not only bring the price premium, but also save a lot of time for consumers. After all, for people who accumulate a certain amount of wealth, expensive is good.
It’s the same with people. Your personal brand is about your influence. It’s about how much money you make.
Brand is the true friend of time, is the moat that others can not take away, can not steal.
Reproducible, step-by-step personal brands with titles, logos, professional photos, etc., are not moats. They are the least valuable.
Medium brand building is the soft power that can tell stories and have feelings;
The highest brand building, there will be a very wide moat, is irreplaceable hard power.