For example, the portrait classification of first – and second-tier cities is as follows:
Single female office workers aged 20 to 49 who like to reward themselves;
30-49 year olds value time-efficient married women and working mothers with children;
Life – conscious elderly customers aged 50 to 69.
The submerging portraits are grouped as follows:
The busiest and most stressed single workers in their 20s to 30s;
There is no such thing as a healthy concept and a manual worker who needs to be fed first;
Strong sense of saving mom and dad;
A stay-at-home housewife with a negative attitude toward ready-to-eat products.
Brand foundation needs multiple long boards to stand out, but the more difficult things are, the stronger the value barrier is.
Opportunity 3: Upstream infrastructure for agricultural products
At the present stage of spring and Autumn circle, SKU number, order number and effective group number are the primary KPI, and refinement is the follow-up work to be caught up with.However, it should also not be ignored that under the distribution mode of central warehouse (different routes) — grid warehouse (different heads) — grid warehouse, the second sorting of grid warehouse, the temporary workers hired from outside are obviously inferior to the wives and wives of farmers’ vegetable farms. In the process of picking and packing, the loss of large quantities of fresh products is brought.
In the absence of a full chain cold chain on the basis, but also want to reduce the loss, to ensure the relative quality, the solution in the fresh upstream.The quality of vegetables is determined by four factors: variety, planting environment, time of day and preservation technology.Variety and cultivation is a longer term story. What the community group buying platform can do is to do a good job in preservation management.
Why is leafy vegetable so hard?Because vegetables breathe all the time, through the breath, digesting their own nutrients, evaporation of water, continue to keep growing, the greater the amount of breath, the faster the rate of quality deterioration.Especially during the summer heat, vegetables themselves will become a heating element.For every 10℃ rise in the average temperature, the amount of vegetables breathing expands by two to three times.Asparagus, for example, breathes more than 10 times more when it goes from 0℃ to 26℃.
The first link of the cold chain is the pre-cooling of the origin. For example, you can pick Shouguang vegetables and Yunnan leaf vegetables and cool them quickly after picking (generally 0~10℃). In local operation, the cost of labor and site is lower.