On November 13, “Ganzi Cultural Tour”, certified as the official microblog of Ganzi Tibetan Autonomous Prefecture Tourism Bureau, took the lead in launching the marketing campaign “How handsome our Kangba men are” on Weibo.Due to its official background, ding zhen also stepped into the mainstream view from the “folk wild web celebrity”.
Now if you open the “Ganzi Travel” micro blog, you will find that the account to Ding Zhen’s marketing has reached the point of “almost crazy”.Every half an hour or an hour of the frequency of Posting, each micro blog whether directly related to Ding Zhen or not, should be initiated “Ding Zhen topic.””Visit China with Ding Zhen”, “Huang Zitao is going to find Ding Zhen” and so on.
On November 18, red star news published a message on its microblog, confirming that dingzhen has been signed as a regular employee of litang county, ganzi prefecture, sichuan province, with “five social insurance and one housing fund, 3500 yuan per month”.The company is a state-owned company under the State-owned Assets Supervision and Administration Commission of Litang County, and Ding Zhen signed two contracts, one is a labor contract, the other is an agency contract.
“Ding Zhen needs to contribute to the tourism of Litang and Ganzi,” the contract said, with a monthly salary of 3,500 yuan.The agency contract is for the company to “represent his copyright and portrait rights”.
Xiao-ping gao company vice President, according to the “agency contract is mainly to help him get some interests, outside of the company to find him first, after we check to see which is lying to him, what is true, in order to protect his rights, but we do not participate in any into, don’t fight with him, brush gift is his studio.”
This means that ding zhen has his own “brokerage company”, or a state-owned enterprise, ding zhen from “grassroots web celebrity” to “signed web celebrity”.
On November 25, ding zhen welcomed the first web celebrity endorsement on the road.The short film “Ding Zhen’s World”, shot by Jet-Lag Island, a cultural marketing company, has become a publicity film for Ganzi. On the official microblog of “Ganzi Cultural Tourism”, Ding Zhen has become the tourism spokesman of his hometown.
In the minute-long film, Ding zhen’s face is bathed in snow and his body is bathed in sunlight.Prairie and bonfire, brother and BMW, time stopped here, faith in the snow mountain growth.The video has been viewed nearly 10 million times since it was posted on Weibo.
Traditional stories are told in the high-definition images of the digital age.Ding zhen, a teenager, moved from ganzi to web celebrity on video, and quickly became the “treasure boy” in the hearts of fans across the country through microblog, the public opinion square with the most cross-circle communication power.
And all of this, on The Micro blog in just a week.Dingzhen scramble
“Where is Ding Zhen’s home?” is the most popular topic on Weibo in recent days.
article links：This means that ding zhen has his own brokerage company
Reprint indicated source：Shine Trader Limited Live information