In the four years since its launch, the social application soul has accumulated more than 100 million users, becoming the head enterprise of stranger social platform. It, which should have been the first stock of the social meta universe, recently issued a statement announcing the suspension of the IPO process of U.S. stocks, which attracted more speculation in the market.
The loneliness of nowhere in the acquaintance world gave birth to the prosperity of the social ecology of strangers. In 2020, the number of social Internet users in China will reach 649 million. The huge business space makes many capital try to take a share of it, but at the same time, this segment of the market is being shrouded in haze.
① 200 million single people, sitting on a huge user base
According to the data of the seventh national census, China’s male population reached 723.34 million, accounting for 51.2% of the total population, while the female population was 688.44 million, accounting for about 48.8%. There are more and more men in China, and the pressure on mate selection will increase significantly in the future.
The report predicts that China’s adult single population will reach 250-260 million in 2021, and the number of adults living alone is expected to exceed 92 million. Large scale single people need to solve their marriage and love needs through mobile social platforms. In order to avoid the embarrassment of getting along with acquaintances, stranger social platforms came into being.
② Night use soared, and married people are not a few
Nearly half of users use social products from 18:00 to 22:00, which belongs to the rest time of personal life. This is completely consistent with the distribution of usage scenarios. The scenarios with the highest proportion of users are also before going to bed and after going home from work. Overall, users often use social platforms in large and concentrated leisure time, and the frequency of use in the morning and afternoon is much lower than that in the evening. At night, people’s emotions are more abundant, which is the golden period of social applications.