Recently, today’s headline’s chedi did a collision test between BYD Han EV and extreme fox alpha s. The test video showed that the double car collision was seriously damaged. After standing for 48 hours, BYD Han EV suddenly spontaneously ignited, causing controversy.
The coolant used by BYD in the car industry is conductive, and it is called the purple coolant, which is widely used in the vehicle industry, and will not cause a short circuit. It is called the conductive coolant produced by BYD after the collision. At the same time, the crash test standards and methods of chedi are non mainstream, non authoritative, and not national and industrial standards. It also said that if it will over interpret and maliciously extend the matter, it reserves the right to investigate legal responsibility.
Crash test video screenshot
In the face of the “big problem” of its best-selling models, BYD defended itself. After all, BYD Han is the main force selling more than 10000 vehicles a month, which represents BYD’s “face” to some extent. The question is, some netizens publicly shouted to BYD: “why is my Han’s coolant red?” As a result, the discussion on the matter in the public opinion field has become more and more heated.
Some people also questioned: Why did you choose a polar fox with a monthly sales of only more than 100 vehicles instead of Tesla with higher popularity? Is there any business cooperation with relevant car companies? Are test procedures and standards standardized? Although chedi said in a subsequent statement that every program has a complete video from the purchase of the car to the completion of the test, with technical support provided by an authoritative organization, and relevant materials can be submitted to notarization, it is also difficult to prove its innocence in a realistic way. What’s more, it’s not difficult to feel the tendency in the commentator’s words when looking at the video.
As far as the current situation is concerned, BYD, chedi and the melon eating people “say that the public is reasonable, and the mother-in-law is reasonable”. I’m afraid it’s impossible to draw a clear conclusion in a short time. However, this does not hinder our thinking on this incident.
Car crash testing is a very serious matter. It requires not only professional facilities, but also scientific processes and impartial third-party supervision institutions. If the operation is not standardized and the result is unfair, it will harm the enterprise and damage its credibility. Therefore, it is not what any unit or group of people can do by buying a few cars, and it can not be completely characterized as market behavior. The controversy caused by the collision test reminds relevant departments that it is necessary to strengthen the supervision of such evaluation.
As an enterprise, it should also be scientific and rigorous in the publicity and marketing of its own products. For a long time, BYD has “Honey confidence” in its blade battery. In fact, blade battery is not a revolutionary breakthrough in battery materials or technology, but a structural innovation. Whether it is lithium iron phosphate battery or ternary lithium battery, the safety is relative. There has never been absolute safety in the world. If you brag, once you are beaten in the face, it is easy to reverse your brand image, and the gains outweigh the losses.
In addition, melon eaters should be less emotional and more rational in the face of unknown public events. Avoid blindly “standing in line”, avoid becoming the so-called “keyboard man”, and improve the level of eating melons should also become self-conscious.