Wang Xing, the founder of meituan, impressed the outside world with the theory of “boundaryless” in meituan’s financial business. This entrepreneur with business insight also copied the concept of boundaryless into meituan’s finance.
From the layout of financial business within the ecological environment to the investment of start-ups, the layout of meituan has come a long time. However, in just a few years, meituan financial business has quietly formed a huge capital territory, and is expanding in a variety of ways.
Low key meituan Finance
In financial business, meituan has always kept a low profile.
In addition to Wang Xing’s slogan of “a financial enterprise with assets of 100 billion yuan” when meituan was first involved in finance in 2015, meituan rarely disclosed the development of this business and even merged it into new business and other categories in the financial report.
Although low-key, the pace of meituan finance has not stopped.
In the past six years, meituan has successively won five financial licenses, including commercial factoring, third-party payment, small loan, private bank and insurance broker. It has gradually opened up the financial chain and built a financial ecological territory belonging to this take away giant.
In order to maintain its own security and data closed loop, meituan takes payment business as its first stop in finance. At that time, Tencent and Alibaba almost monopolized the payment business, and meituan had to cooperate with them at the cost of exposing their transaction data to Tencent and Alibaba.